You may be creating beautiful handmade wooden picnic tables or artisan-crafted dog coats, but you need more than a beautiful shop to attract buyers and grow your Etsy business. With more than 2.5 million active sellers on the global ecommerce platform, it’s crucial for Etsy shop owners to find creative and effective ways to market their products and reach new customers. Here are seven easy (and nearly all free) initiatives to help your handmade wooden picnic table, custom dog coat or other unique product get in front of the right audience on Etsy. Esty Marketing Campaign
Among the most popular and proven ways to promote your Etsy store is social media marketing. The social media platform offers many ways for you to engage with potential customers, and it’s important to focus on the platforms where your target customers spend their time online. Facebook, Instagram and Pinterest are all great places to start, but you can also expand your reach by utilizing other popular sites.
Another important strategy for promoting your Etsy shop is search engine optimization (SEO). The marketplace operates on a built-in search engine that connects customers with sellers, so it’s important to optimize your listings for this tool. This includes optimizing your keywords, titles, and pages. By taking these steps, you’ll be more likely to appear in a potential customer’s search results and make sales.
In addition to maximizing your listing visibility, you can also use SEO strategies to build brand recognition and increase your site’s traffic. This includes developing content that is relevant to your customers, and incorporating keywords into your website’s URL and meta description. It’s also a good idea to use a blog, and to link your blogs to your Etsy store.
Another way to drive more traffic to your Etsy store is to host a contest or giveaway. This is a great way to encourage repeat customers and grow your following on social media. You can offer a discount to anyone who shares your giveaway on their social media accounts, which will help you grow your audience and reach more people with your message.
If you’re looking for an effective, yet inexpensive way to promote your Etsy shop, try running a sale. You can set your discounts to run for a certain amount of time and choose the locations you’d like them to be visible in. You can also choose whether or not you want to include shipping in the sale, and if so, how much of the discount should be applied.
Lastly, you can also choose to have your sale displayed in the search results for specific keywords and phrases. This will be a more targeted way of reaching potential buyers and can increase the number of clicks on your ads. However, remember that Etsy charges a 20C/listing fee for each listing, regardless of whether it sells or not, and you’ll need to pay the standard Etsy transaction and payment fees. If you’re a new seller, this can add up quickly.
Conquest Steel 